//////// PPC/SEM Specialist @ Agoda, Priceline Group
Agoda, leading OTA in Asia, is part of the Priceline Group along with brands like Booking.com and Kayak.
Priceline Group is 4th on Fortune's Top 5 list of most admired companies in internet services and retailing alongside with Google, Facebook, Amazon, eBay and Netflix.
My role is to reach KPI goals by analysing data, making decisions on investments into key marketing accounts at Google, Facebook and Yandex.
I learned a lot about how to find problems, patterns in data, how to do tests and competitive analysis and how to make decisions based on that.
I have great experience with managing projects with many functional teams involved (especially legal, IT, 3rd party) and lead ideas through uncertain environments by convincing stakeholders using hard data and/or estimations.
I have helped several businesses in PPC and SEO, but I am the most proud of the long term work we've done with singer/songwriter Harcsa Veronika
, her band Bin-Jip
and iconic concert venue Zöld Pardon
Both Veronika and their bands became internationally renowned, making it to top lists even in Japan.
//////// Online marketing expert @ Telemedia
Telemedia is a privately held international media production company. That offers services worldwide with a few hundred employees coming from around the world.
I have worked for two branches within the company. Details below, starting with my current position.
Telemedia has launched an international thematic website (eso.tv) and a print magazine
Eso.tv expanded into 20 countries. In every country there is a website with a premium phone service attached and in several countries eso.tv appears in the TV as well.
In 2010 our team has launched an Affiliate Program
, a website producing and broadcasting live webcasts.Responsibilities:
- Google AdWords, Yandex, eTarget and other PPC/PPA campaigns that advertises (and sells) eso.tv services. These campaigns include text and banner ad campaigns as well
- Reviewing, monitoring and evaluating campaign performances and profitability
- Email marketing, newsletters
- English content copywriting
Managing the campaigns involves working with people from around the
globe, in order to provide country and language specific campaigns.
I consider it my personal success that I could educate and motivate people from different cultures, that has provided quality campaigns and continuous growth in sales every month. The growth has been larger than any other web activity's figures almost every month. In some countries the sales figures even exceed the income made at TV channels.
06/2008 - 06/2009
Telemedia co-owned Tele1 Ltd. was a start-up project and became one of the fastest growing webcam-solutions developing company.Responsibilites:
- producing, developing ideas for special offers and events to customers and partners
- drafting, executing marketing campaigns
- copywriting, biweekly and occasional newsletters to customers and partners
It was a real challenge to team up with the best professionals in the field to build up a complex system and quality service.
I created offers and campaigns targeting registered members and partners, whose number grew to 100 000 altogether. Our brand became well known in the industry.
Ringier Publishing Europe